Use these prompts to investigate—not to judge your business without evidence.
Business model
- □Can you explain who pays, what they buy, and why they choose you?
- □Do you know the gross margin of your three best-selling offers?
- □Which product or service is hardest to deliver profitably?
Offer and positioning
- □Can your ideal buyer understand the outcome in one sentence?
- □Can you explain your differentiation without referring to a competitor’s price?
- □What objection appears most often before purchase?
Acquisition and sales
- □How many qualified leads did you receive in the past 30 days?
- □How many became paying customers?
- □How quickly do you respond and who owns follow-up?
Retention and systems
- □Do you record the reason customers leave or return?
- □Which customer experience step depends entirely on the founder?
- □What one process would reduce missed opportunities this month?
NEXT ACTION
Circle the three unanswered questions that affect revenue most. Pick one to investigate this week. Review the result after 14 days.