BUSINESS DIAGNOSIS
Why more marketing won’t fix a weak business system
When campaigns attract attention but revenue stays flat, the cause may be deeper than advertising.
Read article →THE BAB JOURNAL
Good advice starts with better questions.
Field notes for business owners who want to find the real problem—not buy another generic marketing formula.
SALES SYSTEMS
You get inquiries but no sales: a six-point audit
A practical way to find out whether poor lead quality, slow replies or a confusing offer is hurting conversion.
Read article →OFFERS & POSITIONING
Is your price too high—or is your value unclear?
Price objections can reveal problems in positioning, offer structure, customer fit and trust—not just affordability.
Read article →